We all know that Black Friday is a massive sales boon and the year’s biggest shopping day. According to Adobe Analytics, Black Friday 2022 was the biggest online shopping day in US history, with a staggering $9.12 billion spent. It’s no wonder that Black Friday has become such a significant event for businesses of all sizes.
Let’s face it: Black Friday has mostly been associated with flashy gadgets and must-have gizmos. However, it extends far beyond that. Yes, you heard right: if you’re a field service provider and wondering how to tap into the Black Friday buzz, this article is for you. We’ll show you five ways in which your field service business can tap into the massive sales potential of Black Friday. Let’s get started.
5 Ways to create offers for your field service business
1. Bundle your services
Customers often make their purchase decisions based on the value they get for the money they spend. Offering more value to your customers can attract and motivate them to purchase more. By bundling up different services together into a discounted package, you’re creating an attractive offer people are willing to spend money on. Customers will see the bundle as a solution that addresses multiple needs, making it more appealing than separately purchasing individual services.
By bundling services together, you encourage your customers to purchase more services at one time, leading to a higher average order value. For instance, let’s say you are a facility maintenance service provider. Create a plumbing package that bundles different plumbing services together. Customers may find this deal appealing and book you for service.Â
2. Include an Add-on
Freebies have an irresistible charm that can easily sway your customers. You can capitalize on this psychological aspect by offering enticing add-ons to your Black Friday deals. Include a complimentary home inspection or a follow-up inspection at no additional cost. This way, you’re not just increasing your chances of making first-time purchases but also laying the foundation for long-lasting customer relationships.
3. Discount your service
Black Friday is all about discounts and deals. The lure of reduced prices can turn even the most frugal customers into bargain hunters. Whether it’s a percentage off, a flat rate reduction, or a special discount for specific services, offering price cuts during this shopping event can significantly boost your sales. Make sure to create a sense of urgency and value in your offer—Clearly communicate the amount of money customers can save by taking advantage of your Black Friday deals. This will make your offers more appealing and encourage customers to act quickly.
4. Make use of the internet and social media
The Internet has already become a part of our daily routine. Having an online presence is essential nowadays. Utilize these platforms to spread the word about your offerings. Run targeted ads, create engaging social media posts, and send out compelling email blasts to reach a wider audience and drive traffic to your website or booking platform.
Start promoting your Black Friday discounts well in advance on online platforms to build anticipation and excitement among potential customers. Remember, the key lies in understanding your target audience, tailoring your messaging accordingly, and leveraging the power of the Internet to drive conversions and boost your business’s success during Black Friday.
5. Make use of the gifting season
Capitalize on the gifting season by offering free gift cards or promotional vouchers that can be redeemed for future services. These gifts delight your customers and encourage them to spread the word about your business. By embracing the spirit of gifting, you create a positive impact, which transforms your customers into brand advocates. As they share their appreciation for your gift cards and vouchers, they effectively spread the word about your business, attracting new customers and expanding your reach.
Conclusion
Black Friday is a massive sales opportunity for businesses of all sizes, including field service-based businesses. By following the tips in this blog, you can create Black Friday offers that will attract new customers and boost your sales. Remember, Black Friday is a prime opportunity to reach a wider audience, showcase your services, and establish your business as a reliable provider in the field service industry. So, unleash your creativity and make this Black Friday a resounding success for your field service business.
